The World's Largest Summit Dedicated to the Creator Economy

The 1 Billion Followers Summit (1BFS) is the world's largest summit dedicated to the creator economy. It brings together leading content creators, entrepreneurs, platforms, brands, and industry experts from around the world. Held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum and organized by the UAE Government Media Office, the Summit has positioned Dubai as a global hub for content creation.

Since its launch, 1BFS has become a landmark event in the global creator economy. The latest edition welcomed more than 30,000 attendees, including 15,000 creators, 420 speakers, and 125 CEOs and industry experts, while generating over 1.5 billion digital interactions and 542 million social media views. The Summit returns to Dubai on 8–10 January 2027, bringing together creators with a combined audience of more than 3 billion followers.

Our Mission

The 1 Billion Followers Summit empowers creators by connecting them with brands, platforms, investors, and policymakers. Through knowledge sharing, collaboration, and innovation, the Summit supports the growth of a sustainable creator economy while encouraging responsible digital content and meaningful online communities.

What Sets 1BFS Apart

1BFS brings together some of the world's most influential creators and digital entrepreneurs across industries including technology, entertainment, sports, fashion, education, and lifestyle. By connecting voices with global reach, the Summit creates opportunities for collaboration, innovation, and industry growth.

Workshops and Masterclasses

Practical workshops and masterclasses provide attendees with valuable insights into audience growth, content monetization, AI, analytics, storytelling, and brand partnerships. Designed to help creators develop new skills and build sustainable businesses, previous workshops and masterclasses have included sessions led by Apple, Amazon, Canva, Vinh Giang, Gawx Art, and AI creator Rourke.

Networking and Collaboration

More than a conference, 1BFS is a platform for meaningful connections. The Summit brings together creators, brands, platforms, agencies, and investors to build partnerships, secure sponsorships, exchange ideas, and unlock new business opportunities. Previous networking events and community experiences have included the Twitch community, the YouTube Collective, the TikTok Creator Awards, the Max Amini Comedy Show, off-summit with Khalid Ghattas, and a range of brand and platform-led activations.

Emerging Digital Trends

The Summit explores the latest trends shaping the creator economy, including artificial intelligence, new content formats, live commerce, and emerging digital platforms. These sessions help attendees stay ahead in an industry that continues to evolve rapidly.

Signature Initiatives

1BFS hosts a growing portfolio of flagship initiatives, including the 1B AI Film Award (a USD 1,000,000 prize celebrating AI-generated filmmaking) and the Creators Market, a dedicated pavilion for startups and SMEs shaping the content economy.

Keynotes and Panel Discussions

Hear from leading creators, entrepreneurs, and industry experts through inspiring keynotes and candid panel discussions. Sessions explore the future of social media, AI and creativity, digital influence, creator wellbeing, entrepreneurship, and the role of creators in shaping culture.

Dubai: The Right Stage

Dubai’s position as a global business, media, and tourism hub, backed by world-class infrastructure and venues, makes it the natural home for the world's leading creator economy summit.

Why It Matters

As digital creators become increasingly influential, brands, businesses, governments, and organizations are rethinking how they engage with audiences and build meaningful connections.

At the heart of this transformation, the 1 Billion Followers Summit brings together the world's leading creators, industry experts, platforms, and innovators to shape the future of digital content. Through collaboration, knowledge sharing, and strategic partnerships, the Summit drives innovation and supports the continued growth of the global creator ecosystem.

Who Should Attend

1BFS welcomes creators, brands, agencies, platforms, investors, startups, entrepreneurs, media professionals, and policymakers who are shaping the future of the creator economy. Whether you're looking to learn, network, collaborate, or grow your business, the Summit offers opportunities for every part of the creator ecosystem.

Admission Policy

• All attendees must hold a valid ticket for entry.
• Guests under the age of 8 must be accompanied by a parent or legal guardian at all times.
• People of Determination (POD) are required to hold a valid ticket. One companion may accompany a POD attendee free of charge; however, the companion must be issued a valid admission ticket by the organiser prior to the event.
• Attendees are expected to comply with the event dress code as outlined by Platinumlist.
• Smart casual attire is recommended for all attendees. Guests are encouraged to dress comfortably while maintaining a polished and professional appearance suitable for a global gathering of creators, entrepreneurs, industry leaders, and partners.